The brand and UI/UX design of Red Flag intentionally employ aggressive colors and sharp, angular shapes to evoke the store's predatory nature. The items sold may not provide practical utility, but they cater to the customer's desire to make a purchase. For this reason, the shopping experience is designed to be as enjoyable and satisfying as possible, turning each drop into a fun and engaging moment for the buyer.

The main idea behind the project is that the shopping experience for each product should be highly memorable for the customer. Each drop is unique and has a distinct personality, which is why the interface designs and aesthetics are very different for every drop and from what has been seen before at Red Flag."In this case, the interface aesthetics are based on 90s operating systems and intrusive internet advertising from the same era.